Grillicious

Grillicious was designed for the true grilling enthusiast—with a twist. The challenge? Create a brand that would stand out in the grilling accessories aisle while breaking away from the traditionally masculine look of BBQ culture.

The goal was to craft a bold, eye-catching identity that felt inclusive, gender-neutral, and confident—without losing the fire and flavor that grilling represents. I focused on strong visual contrast, playful typography, and a vibrant palette to boost shelf presence and appeal to a wider audience.

The result: a brand that turns heads at point-of-sale and brings fresh energy to the world of BBQ gear—Grillicious is made to stand out and invite everyone to the grill.