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Joyride Bookshop

brand identity

Joyride Bookshop is a brand I was very excited to partner with.  Their founders had a distinct vision; they wanted me to create an imperfect wheel which represents their brand.  A fun wheel persona was created, 'Joyride', traveling near and far to find books that are the voice for the under-represented children and communities.  What better character to race off and find unique voices that make up our diverse world.  I created bright, bold colors that speak to children.  The result was a playful wheel that has jolted JOY to wake up and hear the stories that fill up their mobile bookshop.

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