Joyride is a brand I was very excited to partner with. Their founders had a distinct vision; create an imperfect wheel which represents their brand. A fun wheel persona was created, 'Joyride', traveling near and far to find books that are the voice for the under-represented children and communities. What better character to race off and find unique voices that make up this world. I wanted to created bright, bold colors that speak to children. The result was a playful wheel that has jolted JOY to wake up and hear the stories that fill up their mobile bookshop.