Joyride Bookshop was a dream collaboration. The founders came to me with a clear vision: they wanted an imperfect wheel—something playful and full of personality—that would capture the heart of their mission.
That idea became ‘Joyride’, a character on a mission to travel far and wide in search of books that amplify underrepresented voices and communities. What better symbol than a lively wheel, always in motion, seeking out stories that reflect the beautiful diversity of our world?
I brought Joyride to life with bold, bright colors designed to connect with children and spark curiosity.
The result: a joyful, eye-catching identity that invites readers of all ages to listen, learn, and celebrate the
power of story—right from the shelves of their mobile bookshop.
