Joyride Bookshop

brand identity

Joyride is a brand I was very excited to partner with.  Their founders had a distinct vision; create an imperfect wheel which represents their brand.  A fun wheel persona was created, 'Joyride', traveling near and far to find books that are the voice for the under-represented children and communities.  What better character to race off and find unique voices that make up this world.  I wanted to created bright, bold colors that speak to children.  The result was a playful wheel that has jolted JOY to wake up and hear the stories that fill up their mobile bookshop.